Participation Growth

India’s marathon participation grew from 10,000 in 2004 to 2.5 million in 2025, attracting top brands.

Brand Engagement

Marathons drive direct engagement, social sharing, and brand loyalty among fitness-focused audiences.

Industry Insights

The $400M+ running industry sees high spending on shoes, gear, and fitness technology.

Future Trends

Marathons are evolving into immersive, tech-driven brand experiences with long-term engagement.