How To Create Engaging And Exciting Content

How to engage my audience? 

This is something all content creators keep asking themselves. If you are not asking this that means you aren’t taking your job seriously.  It isn’t easy to create a content that excites and engages the audience easily. 

Now a days 45% marketers struggle to attract quality leads while 38% struggle in finding the right resources and produce large amount of content. This is a challenge, however we have a great tip for you that will appeal to your target audience. With the right guidance by the best digital marketing company in India you may take a leap with your brand and sign in for a fresh and unique content strategy.

• Understand and know your Channel

Many companies make mistake in focusing too much on one content channel. Always consider a number of channels into account and drive your business. Figure out on what suits your need and use content that works across all of them.

Now, what should be your basic content channel?

1. Blogging- With a strong SEO writing technique, blogging can be used as the best tool to reach out your audience. 

1. Social Media- Using the social media network can certainly help you reach out to a community of networks. Even with the ‘social share’ option you can find more followers and improve your SEO at the same time as a bonus. 

• E Book and Resources- Providing an in-depth informational content helps in two ways. First you hold a grip on your expertise. Second, you can use it as a lead generation tool with a call-to-action ( CTA).  A simple image on any of your blogs can encourage people to download an e-book. This opens up a channel for audience to engage and interact with your brand. 

1. Video Marketing- Give a face to your brand. This helps to drive awareness and generate sales lead by offering a personal way to engage with potential customers. 

• Stay Curious

As content creators it is important to stay at the edge of today and tomorrow. Not just what is happening in the industry but what is happening to the audience as well. In the dynamic world we are living today opinions change at the drop of a hat. 

So, for business world it is crucial to address the social issues around and bring them on the table of discussion.  Take a flashback of the movements and campaigns that have been the talk of town. The #Metoomovement, #VocalforLocal and many such challenges/campaigns that companies have addressed to remain socially and environmentally responsible. 

Don’t miss out on any opportunity that might strike you with an idea to create a unique spin on a tired old story telling.

• Track Competitors

Getting to know your thought leaders and finding trending information must be there in your to-do list. If you are writing a blog ask others to help you find a good online presence. 

With content it is wise to focus on quality than quantity.

 Keep tracking your competitors to see what content they are offering to suit your user base. For shortcuts, go for user generated content from follower and customers on your brand page. Feature happy clients and engage your customers in your page. This will get you significant impact. 

• Hold on to Influencers

Influencers in your industry and community can boost your social media efforts, especially on Instagram. That’s because these platforms are around like-minded people where you can make a bond with your followers. 

Influencer Marketing has seen a boom in last few years and its not that just celebrities can take this call, micro and nano influencers can help company extend its reach. A right influencer can draw people to your brand in a way that isn’t achievable by your own content efforts.

• Use Visuals More 

Images are more essential for content marketing as they attract attention and have been proven to increase views, shares and engagement. This means that half of marketers surveyed are using video in their content while 47% use imagery. 

SOME KILLER CONTENT TIPS

Creating unique content is a thrilling and entertaining job, yet a hard-working task too. But don’t forget about your business goals. Sharing some general tips that will keep you creating cutting-edge content, without losing focus:

• Stay the course: Whatever you write should focus on your business goals, and then give it some personality. Humor is quite interesting and has a long way to go in audience heart and mind, while remaining relevant. Personality makes your business human and relatable.

• Become a teacher: If your content is entertaining but not educational, it really will miss the mark. Make sure that what you say provides useful information that is accessible while also allowing your expertise to shine through.

• Keep up with your customers: Keep learning about your customers, so you don't lose them. As mentioned, we live in a dynamic society with changing moods, views, and technology influencing your audience every day. So, you need to be on track to beat the competitive edge.

• Expand your channels: Use different channels to your audience in the way they prefer. Some like video while others just need a quick image and some text. Leverage your blogs by posting links on your social media pages with clever insights to encourage further reading. Video is often overlooked because not everyone wants to be a YouTube star. However, nothing allows you to bring your business to life more than a chatty video offering genuine personality and a face to your brand.

• Get disruptive: Sometimes you have to count backward and go against the grain of outcomes to fetch the audience. By challenging common thoughts and perceptions, you can start conversations and get people thinking about new ways of doing things.

• Include interviews: Move out from the rut! Deep dive and find a story to tell, even if it's about an AC repair or New Food in the city. Interview customers or ask your team to add more human elements to your blogs.

• Mine jump-off content: Redo your own blogs and find information that might be outdated. See that your content brings new thoughts while encouraging readership of older material.
  
  

Conclusion :

Remember, creativity is at the core of good content! Creativity does not just mean finding the right words for your content but using channels in unique ways and unique ways to take advantage of all the resources at your disposal. Use, Content to Drive Awareness & Leads

Content marketing is an effective way to attract and influence prospects and customers. 

webOdoctor INC, the best digital marketing company in Bhopal covers the key areas in content marketing to help you develop a voice and build a brand. You will get a great insight about personas and SEO strategy, creativity and storytelling, channel promotion and collaboration, how to measure performance and much more. So to make a brand outreach of yours , hire the best social media marketing company in India and catch the eye in the competitive market.