How Can Brands Turn Marketing To Humor And Relatability ?
Its Monday?
Yes, and this is the time that offices think about how to take a kickstart. Brands have been using Monday blues to connect with audiences with humor and relatability. When it’s a Monday, you look at your phone, desperately wish it was Sunday, and ask for a few more hours of sleep, isn’t it?
Monday moods or Monday Blues, the universe feels sluggish and dread when workers take Monday off after a weekend of indulgence. But brands across the industry have taken a smart move to decode the Monday mood, using it as a tool to capture audience engagement. As the best digital marketing service provider in India, webOdoctor also encapsulates this mode of marketing tricks. Leveraging social media, they bring humor, empathy, and motivation. By offering content and promotion that acknowledges and eases the collective Monday struggle, brands are transforming an age-old cultural sentiment into a realistic marketing tactic.
Let us look at some social media strategies that are particularly active on Monday:
Swiggy
Swiggy uses its signature humor, memes, and witty posts to capture the essence of Monday Blue. Swiggy transforms spot-on scenarios, funny questions, or bizarre responses from followers into a laugh-worthy experience. The brand also engages where they compare Monday with some boring thing.
Maddock
Maddock creates some powerful memes with some memorable scenes for their movies. By tapping into some viral content, the production company makes its communication more relatable and accessible to a wider audience. This is what as the top digital marketing company in India, webOdoctor looks beyond to strategize the client’s business. When it comes to Maddock, they use humor as a key element in their content more casually and enjoyably.
Zomato
Zomato adopted the same concept to keep things light-hearted by capturing the collective experience of blue Monday morning. The brand does not just stop at memes but takes its step to make a humorous Monday through polls and questions. “Tinda or Karela ka Pakoda “ which one you like on a Monday just steals the show.
Blinkit
Blinkit uses memes to keep things light-hearted and takes a step further to make a better experience. By weaving these relatable moments into their content, Blinkit creates a more personal connection with their audience. It's not just about humor; it’s about understanding the little things that shape our daily lives and using them to build a stronger connection with their audience. 
When you open LinkedIn you will come across many articles on how to stay productive on a blue Monday. These articles are often geared to boost efficiency. LinkedIn posts generally offer a different vibe to focus more on wholesome motivation and personal encouragement, reminding people that it's okay to take one step at a time.
These offerings promise to make everything better, providing a better and a reminder that sometimes you need to touch the emotions of your audience most genuinely. Read their mind and what they feel or what they want, how they think, and probably that’s what defines the side of a true Marketing Expert.
